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No more wasted reach with bulk mail. With AutoLetter, you send addressed, personalized direct mail automatically - reaching exactly the right recipients.
Why addressed direct mail outperforms unaddressed bulk mail in every way
Bulk mail reaches every household but only few relevant recipients - most flyers go straight to the recycling bin.
Generic flyers without personal appeal are perceived as anonymous advertising and ignored.
Around 30% of German households block unaddressed mail with a sticker on their mailbox.
Without tracking or attribution, it is impossible to measure the success of bulk mail.
Reach exactly the relevant customers - based on purchase behavior, interests and segmentation.
Name, personal coupon codes, individual offers - each letter is unique for the recipient.
Addressed mail is not blocked by stickers and reliably reaches every recipient.
QR codes, personalized URLs and coupon tracking make the success of every campaign measurable.
Addressed mailbox advertising outperforms digital channels across all key metrics
From design to performance measurement - one platform for your entire direct mail workflow
Design professional direct mail visually - no design skills needed. Start instantly with 50+ templates.
Mehr erfahrenTrigger-based delivery: on registration, cart abandonment or birthday - everything runs automatically.
Mehr erfahrenTarget different customer groups with tailored content - based on behavior and profile data.
Mehr erfahrenMeasure the success of every campaign: QR codes, personalized URLs and coupon code tracking in real-time.
Mehr erfahrenConnect Shopify, Billbee or your CRM - customer data flows automatically into your mail campaigns.
Mehr erfahrenBuilt-in compliance: objection management, privacy documentation and legally secure processing.
Mehr erfahrenFrom data import to performance measurement - direct mail has never been this easy
Connect your online shop, CRM or upload a CSV file. AutoLetter imports your customer data automatically.
Choose from 50+ professional templates or create your own designs. Personalization fields are inserted automatically.
Determine which customers receive which letter and when. Segments, trigger events and scheduling - fully configurable.
AutoLetter prints, envelopes and sends automatically. Track delivery, conversions and ROI in real-time.
Discover proven campaign strategies for your industry
Win back cart abandoners, send welcome letters and reactivate existing customers.
Target new customers with personalized offers and incentives by mail.
Reward loyal customers, increase repeat purchase rates and prevent churn.
Guest communication, seasonal campaigns and personalized offers for service businesses.
Reach your customers where it matters - directly in the mailbox. Personalized, automated and measurable.
AutoLetter integrates seamlessly into your existing tech stack - set up in minutes
Automatic data import from your Shopify store
DetailsMultichannel connection via Billbee
DetailsFlexible connection via REST API
DetailsSimple upload via CSV file
DetailsReal-time events for your workflow
Details50+ professional letter templates
DetailsMailbox advertising encompasses all promotional materials delivered directly to the mailboxes of households or businesses. This includes unaddressed bulk mail (flyers, brochures) and addressed direct mail letters. AutoLetter focuses on addressed, personalized direct mail - the most effective form of mailbox advertising.
Unaddressed mailbox advertising (bulk mail) is distributed to all households without personal appeal. Addressed mailbox advertising targets named recipients and can be individually personalized. The open rate for addressed letters exceeds 90%, while unaddressed flyers frequently end up unread in the recycling bin.
Yes, postal advertising is permitted under Art. 6(1)(f) GDPR as a legitimate interest - unlike email marketing, no prior consent is required. AutoLetter manages objections automatically and documents all processing in a GDPR-compliant manner.
AutoLetter charges a fair price per letter sent including printing, enveloping and postage. There are no monthly fees, no minimum quantities and no hidden costs. You only pay for what you actually send.
Addressed mailbox advertising achieves open rates of over 90% - compared to an average of 20% for email marketing. Physical letters are kept for an average of 17 days, while emails are often deleted in seconds.
Yes, with AutoLetter you can fully automate mailbox advertising. Define trigger events (e.g. cart abandonment, birthday, new registration) and AutoLetter sends personalized letters automatically - without any manual effort.
Mailbox advertising is suitable for virtually every industry: e-commerce, retail, hospitality, B2B service providers, insurance, financial services and many more. It is particularly effective for customer reactivation, new customer acquisition and existing customer retention.
Personalized, automated and measurable. No credit card, no minimum quantity, no contract commitment.