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Segment your recipients by purchase behavior, location and custom criteria. So every letter reaches the right customer.
Precise segmentation for maximum campaign performance
Segment by purchase behavior: last order, cart value, order frequency and product categories.
Automatic classification by Recency, Frequency and Monetary Value. Identify VIP customers and dormant contacts.
Target customers by postal code, city, state or radius. Ideal for local and regional campaigns.
Segments update automatically. New customers are added, inactive ones removed – all in real-time.
Combine any criteria with AND/OR logic. Create highly specific audiences for each campaign.
Visualize overlaps between segments. Prevent duplicate contacts and optimize your reach.
Combine filters via drag & drop and see in real time how many recipients your segment covers.
How successful businesses use our segmentation
Identify your most valuable customers and surprise them with exclusive offers and personal appreciation.
Find customers who haven't purchased in 90+ days and reactivate them with a targeted incentive.
Send local offers only to customers in specific postal code areas. Ideal for retail stores and events.
Welcome first-time customers automatically with a welcome letter and encourage a second purchase.
Start with intelligent segmentation and reach the right customers at the right time.
There is no limit. Create as many segments as you need - from simple demographic filters to complex behavior-based audiences.
Yes, dynamic segments update in real-time. When a customer meets the criteria or no longer meets them, they are automatically added or removed.
All imported customer data: purchase history, order value, order frequency, location (postal code/city), custom fields and calculated metrics like RFM scores.
Yes, you can combine filters with AND/OR logic and even intersect or exclude segments from each other. The overlap analysis shows you intersections.
Yes, all data is processed in compliance with GDPR. Direct mail advertising is permitted under Art. 6(1)(f) GDPR even without consent. Objections are automatically taken into account.
Yes, existing segments or lists can be imported via CSV, API or through our integrations (Shopify, Billbee etc.). Synchronization happens automatically.
Reach the right customers at the right time. Precise targeting for maximum results.