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Create and send personalized advertising letters fully automatically – from template to delivery. From €0.95 per letter.
* Average values based on customer data 2025-2026. Individual results may vary.
An advertising letter is a personally addressed letter that is sent specifically to potential or existing customers. Unlike emails, advertising letters physically land in the mailbox and therefore achieve significantly higher attention.
With AutoLetter, you automate the entire process – from data import through personalization to printing and shipping. As easy as email marketing, but with the impact of real mail.
Dear Customer,
we have prepared an exclusive offer just for you...
6 reasons why direct mail transforms your marketing
Physical mail gets noticed. No spam filter, no scroll behavior – your letter sits on the table.
Over 90% open rate – that makes direct mail beat any email campaign by far.
Individualized content, personal salutation and tailored offers for each recipient.
While email inboxes overflow, the physical mailbox is less contested.
QR codes, individual coupon codes and tracking URLs make success measurable.
A physical letter conveys appreciation and strengthens customer loyalty sustainably.
6 modules for the entire direct mail workflow
Import customer data from Shopify, Billbee, WooCommerce or via CSV.
Create campaigns, segment audiences and define triggers.
Professional color printing on high-quality paper.
Automatic enveloping, franking and shipping via DHL.
Track conversions, QR code scans and ROI in real-time.
Automatic compliance checking and opt-out management.
Try AutoLetter for free and send your first advertising letter – risk-free, no base fee.
Proven campaign templates with measurable results
Greet new customers with a personal letter and an exclusive welcome coupon. Create an emotional bond from the very first moment.
All data is based on aggregated, anonymized campaign data from AutoLetter customers (as of 2024). Actual results may vary depending on industry, target audience and campaign design.
From idea to mailbox – it couldn't be easier
Import your customer data from Shopify, Billbee, WooCommerce or via CSV upload.
Choose from professional templates or create your own design in the drag & drop editor.
Segment by purchase behavior, location, cart value or define your own triggers.
Launch your campaign – we handle printing, enveloping and shipping. You track the success live.
including printing, enveloping and postage within Germany.
Digital channels are becoming increasingly oversaturated. Email open rates are declining, ad blockers are spreading, and social media algorithms turn organic reach into a gamble. At the same time, consumers' desire for authentic, personal communication is growing.
Advertising letters offer exactly that: a physical, tangible message that cannot be clicked away. With AutoLetter, you leverage this advantage – fully automated, personalized and at a fraction of the cost of traditional mailings.
Answers to the most important questions
An advertising letter costs from €0.95 per piece including color printing, enveloping and postage within Germany. The price drops further for higher quantities. There is no base fee and no minimum quantity.
With AutoLetter, you use placeholders like name, last order or individual coupon codes that are automatically filled for each recipient. You can also use the drag & drop editor to create professional designs – without any design skills.
AutoLetter offers integrated tracking via QR codes, individual coupon codes and personalized URLs. You can see in real-time which letters lead to conversions and what your ROI looks like.
Within Germany, letters are delivered in 2-3 business days. Internationally, delivery times vary between 3-10 business days depending on the destination country. Thanks to our DHL partnership, you receive shipment tracking for every letter.
AutoLetter automatically checks addresses before shipping. Undeliverable letters are recorded and the affected addresses are flagged for future campaigns. This way you avoid unnecessary costs and keep your database clean.
Start today with AutoLetter and reach your customers where they're guaranteed to look – in their mailbox.