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Welcome letters are the first step toward long-term customer loyalty
Create a lasting first impression and stand out from the competition – with a personal letter after the first order.
The first order is just the beginning of a customer relationship. Yet most online shops only send standardized transactional emails after purchase – missing the chance to build a genuine relationship. A personal welcome letter, on the other hand, shows: We value you as a customer.
Show that there are real people behind your company. A handwritten signature or a personal team photo can work wonders.
Surprise them with a small gesture: a discount code for the next order, a product sample, or valuable tips on product use.
The look and feel of the letter should match your brand and convey quality – especially crucial for premium products.
A well-crafted welcome letter is more than just a nice detail – it delivers measurable business benefits:
Customers who feel valued after their first purchase are 31% more likely to come back.
A great onboarding experience with a physical welcome letter can increase Customer Lifetime Value by up to 23%.
An unexpected welcome letter triggers a surprise effect. Customers share this positive experience on social media or recommend you to friends.
The timing of your welcome letter is crucial for its impact.
Maximum wow effect right when unboxing the order. The letter is included with the delivery and enhances the unboxing experience.
Surprise effect and extended purchase experience. The letter arrives unexpectedly and positively reminds them of the brand.
Which option you choose depends on your product, your target audience, and your logistics. We're happy to advise you.
Three proven approaches to design your welcome letter effectively.
A letter that tells the story behind the company and creates a personal connection between the founder/team and new customers. Share your founding story, your motivation, and your brand values – for transparency and an emotional connection.
A letter that goes beyond a simple thank you and provides practical benefit. Product-specific tips, exclusive content, or instructions that enhance the product experience – making the letter truly valuable.
A welcome letter that invites new customers into a larger community. Introduce your community, show interaction channels through social media, events, or forums, and emphasize the feeling of belonging.
Welcome letters work especially well through the element of surprise. In a digital world where standard emails are the norm, a physical, thoughtful letter creates a positive break from expectations.
Enhanced customer experience, higher brand recall, and increased willingness to recommend.
The letter signals: We invest time and resources in this relationship. This principle of reciprocity – receiving something makes you want to give back – is one of the strongest psychological drivers of customer loyalty.
Higher brand loyalty and increased willingness for follow-up purchases.
Unlike digital communication, a physical letter offers a tactile experience. The paper, the print quality, perhaps even the scent – all of this activates multiple senses and creates deeper processing.
Increased trustworthiness and enhanced quality perception of products.
Together, these three impact mechanisms make the welcome letter one of the most effective tools for long-term customer retention.
AutoLetter is a self-service platform that lets you create and automate your welcome letters completely on your own:
Create your account on the AutoLetter platform and choose from various templates for your welcome letter.
Use the AutoLetter editor to customize your design, insert your own text, and add personalization fields.
Connect your shop system via one of our plugins (Shopify, WooCommerce, Magento, Shopware) or through our API.
Set when your welcome letters should be sent – the system then automatically handles sending for every new order.
See your campaign performance in real time on your dashboard: number of letters sent, redeemed discount codes, and costs.
Personalized letter with styling tips for the purchased garment and a 15% discount code for the next order.
Combination of practical value and monetary incentive for repeat purchases.
Advertising letter with personal recommendations for optimal preparation of the just-ordered varieties.
Enhances the product experience and creates a positive brand association.
Letter with the founder's story and their mission for greater sustainability.
Creates an emotional connection and strengthens identification with the brand philosophy.
Absolutely! Especially for small shops, every single customer is particularly valuable. Personalization can be even more personal at smaller businesses. AutoLetter offers flexible pricing with no base fees – you only pay for letters actually sent.
Very personalized! Beyond the name, you can include product recommendations based on the first purchase, regional adaptations, and seasonal factors. All available variables are displayed in your dashboard.
With AutoLetter, you can start right away! After registration, setting up your first campaign takes only about 15–30 minutes. Select a template, personalize it, connect your shop – done.
A simple welcome letter starts at €0.95 including printing and shipping. You only pay per letter sent – no monthly fixed costs, no setup fees.
AutoLetter offers direct integrations for all major e-commerce platforms: Shopify, WooCommerce, Shopware, Magento, PrestaShop, OXID, and more via Billbee. Additionally, you can use our REST API for custom integrations.
Yes, AutoLetter enables worldwide sending of welcome letters. Prices are transparently listed per country. You can create multilingual templates and have the language automatically selected based on the delivery country.
After receiving order data, letters are printed and shipped within 24 hours (on business days). Within Germany, delivery takes 1–3 business days, internationally 3–10 business days depending on the destination.
Definitely! You can upload completely custom designs as PDFs or create from scratch in the editor. If needed, we offer design consultation and access to our designer network. Templates can be updated at any time without affecting existing automations.
Start now with a welcome letter that perfectly represents your brand and retains customers long-term. With our self-service platform, you'll be ready in minutes.