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Remind your customers at the perfect time to reorder
Seize the optimal moment to remind existing customers about products that need reordering – automated and personal.
Many customers simply forget it's time for a reorder – even though they're satisfied with your product. A timely, personal reminder by mail is the most effective way to seize this moment and strengthen the customer relationship.
Based on the typical consumption cycle of your product, you reach customers exactly when a reorder is due – before they buy from a competitor.
By analyzing previous purchases, you can integrate matching product recommendations and cross-selling offers that provide real value.
An exclusive reorder discount or free shipping lowers the barrier and motivates a quick purchase.
A well-crafted repurchase reminder is more than just a nudge – it delivers measurable business benefits:
Customers who receive a personalized repurchase reminder are 28% more likely to reorder.
Regular reminders at the optimal time increase purchase frequency by an average of 41%.
Through suitable cross-selling recommendations in the reminder letter, the average order value increases by 17-24%.
The right send time is crucial for the success of your repurchase reminder.
Based on the typical consumption cycle of your product – e.g., 4 weeks after purchase for cosmetics, 8 weeks for supplements.
Aligned with seasonal factors and typical reorder cycles in your industry – ideal for seasonal products or time-of-year dependencies.
The optimal timing depends on your product and target audience. AutoLetter analyzes your customers' purchase patterns and recommends the best send time.
Three proven approaches to design your repurchase reminder effectively.
A letter pointing out that the purchased product should be running low, offering a convenient reorder option. Especially effective for consumable products like cosmetics, supplements, or pet food. The personal touch makes the difference compared to an anonymous email.
A reminder letter that simultaneously introduces an improved version of the product or offers premium options. This approach combines the reorder reminder with gentle upselling and shows the customer new possibilities.
A letter that, alongside the reorder reminder, recommends complementary products. Based on previous purchasing behavior, relevant add-on products are suggested that enhance the product experience and increase the order value.
The reminder that a valued product is about to run out activates a natural restocking impulse. Combined with a time-limited offer, it creates healthy urgency to act.
Faster purchasing decisions and higher conversion rates through a natural restocking impulse.
A physical letter breaks through digital routine and activates positive memories of the product and brand. The tactile experience strengthens the emotional connection.
Enhanced brand recall and higher likelihood of placing a new order.
A personal reminder signals: We know you and your needs. This individual attention strengthens customer loyalty and differentiates you from the competition.
Increased customer loyalty and higher long-term Customer Lifetime Value.
Together, these three mechanisms make the repurchase reminder one of the most effective tools for sustainable customer relationships.
With AutoLetter, you can create and send personalized repurchase reminders fully automatically:
Create your account on the AutoLetter platform and choose from proven templates for your repurchase reminder.
Set the typical consumption cycles for your products – the system automatically calculates the optimal send time.
Customize the letter with dynamic fields for product names, recommendations, and individual discount codes.
Once a product reaches its defined consumption cycle, AutoLetter automatically creates the matching letter.
Track your campaign's impact in real time: reorder rates, redeemed discount codes, and ROI.
Personalized letter with recommendations for similar wines based on taste preferences and a 10% reorder discount.
High relevance through analysis of previous purchases and wine preferences.
Automatic letter 6 weeks after purchase with reorder option and a free sample of a new product.
Perfect timing based on the typical consumption cycle of the product.
Letter with age-appropriate product recommendations based on the child's birth date and previous purchase history.
Dynamic recommendations that grow with the child and provide real value.
AutoLetter analyzes your customers' purchase patterns and calculates the optimal send time based on the typical consumption cycle of your products. You can also manually set cycles per product category.
Very personalized! Beyond the name, you can include the specific product, matching complementary products, individual discount codes, and even the estimated consumption date.
Yes! AutoLetter can recognize and account for different consumption patterns. You can also incorporate seasonal factors and individual purchase patterns into the calculation.
A repurchase reminder starts at €0.95 including printing and shipping. You only pay per letter sent – no monthly fixed costs, no setup fees.
AutoLetter offers direct integrations for all major e-commerce platforms: Shopify, WooCommerce, Shopware, Magento, and more via Billbee. You can also use our REST API.
Absolutely! You can define separate templates, consumption cycles, and offers for each product category. This way every customer receives the perfectly tailored reminder.
In your dashboard, you can see all relevant KPIs: reorder rates, redeemed discount codes, generated revenue, and ROI. You can also filter performance by product categories and customer segments.
Yes! AutoLetter integrates seamlessly into your existing customer journey. You can use the letter as part of a multi-channel strategy combined with email and SMS.
Start now with repurchase reminders that reach your customers at the perfect time and sustainably increase your reorder rates.