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Don't lose interested prospects – with a personal follow-up strategy
Win back bounced customers and turn lost shopping carts into valuable orders – with a thoughtful letter after cart abandonment.
Up to 70% of all online shopping carts are abandoned before completing the order. These potential customers have already shown real interest but dropped off at the last moment.
Show the specific products from the abandoned cart. This personalization makes the letter especially effective, reminding the customer exactly of what they were already interested in.
Offer an exclusive discount code, free shipping, or a small bonus product to overcome the final hurdle to purchase.
Create gentle pressure to act with a time-limited offer. A discount code with an expiration date motivates a quick decision without being pushy.
A well-crafted reactivation letter after cart abandonment delivers impressive results:
On average, 15-25% of lost shopping carts are recovered through a targeted reactivation strategy. The physical letter achieves significantly higher response rates than emails.
Customers who return through a reactivation letter spend on average 18% more than in their original cart composition.
The cost of winning back an interested customer is significantly lower than acquiring a new one. Reactivation letters improve your CAC balance.
The right timing can be crucial for success.
Maximum effect when purchase interest is still fresh. Ideal for impulse buys and low-priced items.
Allows time for consideration and doesn't feel too pushy. Recommended for high-priced items and considered purchase decisions.
Which approach works best for your shop depends on your target audience and the type of products you offer.
Three approaches for effective reactivation.
A letter that directly addresses the most common purchase barriers. It addresses concerns about shipping, payment methods, or product quality and offers concrete solutions. Especially effective when technical issues or uncertainty led to the abandonment.
A letter with an economic advantage that makes completing the order more attractive. An exclusive discount code, free shipping, or a bonus product creates a purchase incentive and gives the customer the feeling of a special deal.
A letter offering personal support with the purchase process. Direct contact details of a team member for questions or concerns. Emphasizes the service mindset – ideal for complex or explanation-intensive products.
People react more strongly to potential losses than to equivalent gains. A letter emphasizing what the customer might miss activates this psychological lever.
Increased willingness to act through avoidance of FOMO (Fear of Missing Out).
The letter confirms the original purchase intent as a good decision. This validation gives the customer the positive feeling of having made a smart choice.
Reduced purchase barriers through reinforcement of the original intention.
A physical letter after cart abandonment is unusual and is perceived as special appreciation. This perceived exclusivity elevates the offer above standard email reminders.
Increased attention and higher perceived value of the offer.
A well-designed reactivation letter can achieve far more than a simple reminder.
With AutoLetter, you create reactivation letters fully automatically:
Create your account and choose from proven templates for your cart abandonment letter.
Customize the letter – with dynamic fields for product images, names, and individual discount codes.
Connect your shop system via one of our plugins to automatically capture cart abandonments.
Define which cart abandonments should trigger a letter – e.g., from a certain cart value or only for registered customers.
Track the impact in real time: recovery rate, average order values, and ROI of the measure.
Personalized letter with product images from the cart and a 10% discount code valid for 72 hours.
Combination of visual reminder and time-limited incentive creates gentle urgency.
Letter with a personal product consultation offer to initiate the purchase.
Directly addresses the most common purchase barriers for high-priced products: uncertainty and lack of information.
Letter with sommelier tips about the selected wines and recommendations for complementary products.
Provides added value through expert knowledge and increases order value through cross-selling incentives.
AutoLetter detects cart abandonments through integration with your shop system. The customer must have already entered their address data during the checkout process.
Absolutely! AutoLetter is fully GDPR compliant. Your shop simply needs a corresponding note in the privacy policy. We provide you with the appropriate text modules.
For maximum cost efficiency, we recommend reactivation letters from a certain cart value, typically between €50-100. In your dashboard, you can define precise rules.
Yes! AutoLetter offers extensive A/B testing features. Test different letters, offers, or timings and compare results in your dashboard.
Printed and shipped within 24 hours (on business days). Delivery usually within 1-3 business days within Germany.
AutoLetter can automatically create individual codes in your shop system or attach individual tracking parameters to general codes.
At a per-letter price of about €1.20 and a recovery rate of 15-25%, the ROI is typically between 300-800%. Especially for high-value carts, a single recovered order covers the cost of many letters.
Yes, AutoLetter integrates seamlessly into your customer journey. Through API or direct CRM integrations, letters can be used as part of a multi-stage reactivation strategy.
Start now with a reactivation strategy that measurably increases your conversion rate and brings back bounced customers.