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Reward your customers' loyalty with personalized special promotions
Increase purchase frequency and customer retention with exclusive offers that your existing customers truly appreciate.
Acquiring new customers costs on average five times more than retaining existing ones. Yet many businesses focus their marketing budgets primarily on new customer acquisition, while loyal existing customers only receive standardized newsletters.
Tailored offers based on past purchasing behavior that match the customer's actual interests and provide real value.
Special conditions reserved only for existing customers: limited editions, early access to new products, or special discount tiers.
Communication tailored to the individual customer history, showing: We know and appreciate you as a long-standing customer.
Personalized promotional letters deliver measurable results for your business:
Existing customers who receive a personalized promotional letter purchase on average 42% sooner than the control group without a promotional letter.
Through the combination of appreciation and a relevant offer, the order value for follow-up purchases increases by an average of 27% compared to the previous order.
Regular promotional letters reduce churn rates by up to 35%. Customers who feel valued stay loyal to your brand.
The right occasion makes your promotional letter especially impactful.
Personal occasion with the highest open and redemption rates. Appreciation of loyalty with special conditions.
Reactivation with a particularly attractive offer during extended inactivity. New collection first for existing customers.
The choice of the right occasion depends on your industry and customer relationships. AutoLetter helps you identify the optimal timing.
Three proven approaches for effective promotional letters.
A letter highlighting the customer's status as a particularly valued VIP and offering exclusive benefits not available to regular customers. This includes private shopping events, personal consultations, or access to limited products. The letter emphasizes the special status and privileges the customer has earned through their loyalty.
An authentic thank-you letter expressing appreciation for the customer relationship, combined with a relevant, personalized offer. The letter references specific past purchases and offers matching extensions or complementary products. This personal touch conveys attentiveness and genuine interest in the customer's needs.
A letter giving the customer insider information about upcoming products, innovations, or special events. It emphasizes that as a valued existing customer, they are among the first to receive this information and benefit from it. This exclusive knowledge advantage strengthens the emotional bond and the sense of belonging to the brand.
Promotional letters containing exclusive offers only for existing customers activate a psychological reward mechanism. The feeling of receiving something special that isn't available to everyone significantly increases the perceived value of the offer.
Higher redemption rates and stronger emotional bond with the brand.
The more relevant an offer is to the individual customer, the higher the conversion rate. By analyzing purchase history, promotional letters can be precisely tailored to actual interests and needs.
Significantly increased ROI compared to standardized mass offers.
Especially for inactive customers, a physical letter can recapture attention that digital communication can no longer achieve. The tactile nature of the letter cuts through digital overload.
Successful reactivation of customers who no longer respond to emails.
These mechanisms make promotional letters one of the most effective tools for customer retention and revenue growth.
With AutoLetter, you create and automate your promotional letters entirely on your own:
Segment your existing customers by relevant criteria: purchase frequency, order value, purchased products, or inactivity duration.
Choose from predefined templates or design your own promotional letters with our intuitive editor.
Define triggers for sending: timing, customer behavior, or specific events like anniversaries or birthdays.
Automatic letter dispatch and detailed performance tracking: redeemed coupons, generated revenue, ROI.
Continuous evaluation of campaign results and data-driven improvement of future promotions.
Personal letter with recommendations based on taste preferences: Since you enjoyed our Barolo, we'd like to introduce you to these similar wines.
High relevance through analysis of previous purchases and wine preferences.
Letter to inactive customers: We miss you! As a thank you for your loyalty, we've reserved a €30 voucher for you.
Appreciation of the existing relationship plus a concrete monetary incentive.
Premium letter for the customer anniversary with an invitation to the Platinum Circle and early access to the limited luxury edition.
Status elevation creates emotional bonding and a sense of exclusivity.
The optimal frequency depends on your industry and typical purchase cycles. As a rule of thumb: For everyday products, promotional letters can be sent more frequently (4-6 times per year), while for higher-priced products with longer purchase cycles, 2-3 well-placed letters per year are more effective. However, relevance and timing are more important than frequency.
The AutoLetter platform offers multiple personalization levels: from simple name-based greeting to integrating past purchases to fully individualized offers based on complex purchase patterns.
Basic requirements are name and postal address. For effective promotional letters, however, purchase history is particularly valuable: What products were bought? When was the last purchase? What are the average order values?
AutoLetter offers comprehensive analytics for performance measurement: coupon redemption rates, generated revenue, ROI per euro spent, reactivation rates for inactive customers, and more.
Yes, AutoLetter is fully GDPR compliant. Sending promotional letters to existing customers is generally covered by legitimate interest (Art. 6(1)(f) GDPR), provided an active customer relationship exists.
Absolutely, and this is a key success factor! The AutoLetter platform enables the creation of differentiated customer segments based on diverse criteria: purchase frequency, average order value, purchased product categories, and more.
Effectiveness depends heavily on the customer segment. For price-sensitive customers, direct discounts are often most effective, while premium segments respond better to exclusive add-on services, early access, or limited editions.
Although production costs for physical letters are higher than for emails, the ROI is usually significantly better. Promotional letters are opened nearly 100% of the time and achieve conversion rates of 8-15%. The average ROI for well-designed promotional letters ranges between 300% and 700%.
Start now with promotional letters that appreciate your most loyal customers and sustainably grow your revenue. With our platform, you don't need complex systems or technical know-how.